meet our founder
"blended is the offspring of my self-care journey that started as an acknowledgment of my own poor mental health, loss of creativity, and disconnection from community.
not prioritizing self-care brought me to a point where i didn't recognize who i was. i couldn’t feel connected to myself or my community because i could no longer show up as the person i wanted to be.
on my journey of healing and rediscovery, i learned that prioritizing myself had to be a part of my lifestyle - something i practiced every single day. and this practice is what led me back to myself and back to my creativity.
blended is where i create joy through products that turn self-care into daily practice. a guide to help us show up as who we truly are, and a place where we have a community that supports us."
- erica a., founder + ceo
at blended, we're passionate believers in the power of daily self-care, not just the passing trend.
our mission is to bring easy and accessible self-care to your daily routine.
born from our founder's personal journey and deep passion for product development and beauty, we craft products that focus on the six key elements of self-care: physical, mental, emotional, practical, social, and spiritual.
so begin your transformative journey to embrace self-care in every facet of your life!
six elements of self-care
each of our products is crafted to help you practice an element of self-care:
mental - any activity the stimulates your mind or your intellect.
physical - any activity you do that improves the well-being of your physical & bodily health.
emotional - any activity that helps you connect, process, and reflect on a full range of emotions.
spiritual - any activity that nurtures your spirit and allows you to think bigger than yourself. does not have to be religious, although for some it is.
social - any activity that nurtures and deepens the relationships with people in your life.
practical - any task you complete that fulfill core aspects of your life in order to prevent future stressful situations.
our products are personal care made with intention, science, and self-care.
you can count on us for 100% natural and cruelty-free products, with ingredients you can recognize and trust, and using sustainable packaging for our planet.
lastly, we support everyone practicing self-care and all our products are gender-neutral.